PR.

PR has an important role within the agency. First of all, because it’s an essential part of organisations daily communication. But also, because PR can be the leverage and accelerator of a campaign and thus often has strong fundaments in our campaigns.

Roses are red, violets are blue. This Valentine my heart is not for you.

There are still more then 100 Belgians waiting for a new heart. So we decided to do this Valentine’s something useful with our heart. We gave it away.

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Ey, Psst, Psssst!

Entrepreneurs are always busy working, day and night. During the day they do everything to please their customers. But once in bed, they worry about their business.

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The apple doesn't fall far from the genealogical tree.

Grandparents know their grandkids too well. What they like to eat, their favorite songs, who that Latin girl is on TV with her dumb questions. But what do those kids know about their grandparents?

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Tomorrowland Classic

How can Klara, Belgian’s leading classical music radio station reach new audiences? By programming dance music.

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Endangered families save an endangered family.

There are only 3200 tigers left in the wild. And their numbers decrease every day. That's why together with WWF we created a campaign to save this endangered family and to do so we addressed another endangered family. Yours.

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CFO's are humans too.

It's not all about invoices and balance sheets...

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Bring on that black-out, quickly !

Thanks to 2BE, Flanders is prepared for an evening of television without electricity. What is this wizardry you ask ? Read on...

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Discount on whatever you want!

In a bus or tram, you have your hands free. To underline this benefit we developed a nice activation that underlines the same benefit.

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Can art change behaviour?

Too many people abuse parking spots for disabled people. How could a creative idea change this? 

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Giving the gift of life.

Sperm and egg-cell donors don’t exactly enjoy the best image in the public eye. And yet, what they do is quite a beautiful thing: to give the gift of life.

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Start to run.

When you reach the boss level of stardom and have millions of fans something strange called merchandising happens. This can come in different forms: your own fragrance, a book, puppets,... but everybody knows you only really made it when you have your own video game. 

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‘Theater aan de Stroom’ has lost a third of its government grants.

This means they had to look for new sources of income.. 

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A frisky brothel for cats.

Brussel's red light district has a new brothel, one for the feline kind...

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Blackmailing Lawyers

Don't forget to register your domain name, you never know who will try and take advantage of it...

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One day that makes the difference.

Can’t we install a day that really makes a difference? Knowing that 75% of all foie gras is sold around Christmas Eve, GAIA launched the international day without foie gras on … Christmas Eve.

 

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You can't restart life. Don't drink and drive.

A new client and a new campaign; there are worse ways to start the Holidays. During this most jolly time of the year, people tend to forget that it’s better not to drink and drive. So we needed to make a point. To proof  the effect of alcohol on one’s driving skills we need 3 ingredients: one of the world’s best gamers, Gran Turismo 6 and a bottle of whiskey. Check out the video to see what happens next.

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When we say “protection”, we mean it!

If, like Delta Lloyd Life, you’re serious about protecting your family’s way of life, you don’t want to take any chances. Well when developing a campaign concept to get the message across, neither did we! The result says it all: Delta Lloyd Life will stand firm, even - and especially! - when the going gets tough.

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Aaaaaargh! A swear jar, damn it!

What do people do in traffic jams except picking their noses ? F*cking right, they swear!

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Ritual slaughter is no laughter.

Ritual slaughtering of animals without anesthesia, it happens each day. No joke, it's painful and it needs to stop. Time for GAIA and Famous to take action.

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Postponed Platinum.

The search for Johan Sebastian Bach's great-great-great-great-great-grandson.

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Bloody Donors

Donate blood and watch the avant-première of dracula

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The Experience Handover.

What if we could bring together two generations. Two opposite generations; job seekers and people about to go on pension. Bringing them together so they can both help each other. Wouldn't that be great? It was, in "The Experience Handover".

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How long do you want to keep working?

We all get old. We all get a pension. Errr, think again. We do all get older, but will we really get our pension? How will we ensure this and what will be the new rules. Food for a healthy debate. 

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You just won a holiday. No you didn't.

When it comes to public transport, everyone wants to get a good service. That's normal. Service costs money. If passengers don't pay their fares, it gets difficult for De Lijn to guarantee this service. So it is important we convince everyone to pay.

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For animals, against fur.

Animals shouldn't suffer. Especially not for our taste of what fashion should look like. Action needed to be taken.

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Help finding the most valuable thing in life.

Imagine a tool, that on a very large scale helps people finding back their missing children. We went a step further, we developed it for Missing Children Europe.

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New product Launch Airpops.

It's a cliche but it is so true: we work hard… have no time to eat. Yet we do need to eat (apparently). So thank God for Croky. Thank God for their healthy variant Airpops. 

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Because we believe there should be SNOW everywhere. Always.

How many times does an agency get the chance to do all aspects of a product launch, from start to finish? KPN gave us the opportunity to showcase all our capabilities. We loved it.

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SOS Securitas Online Safety.

You all know we take care of your business. But did you know we also help you with your safety, your security… online? We did exactly that for Securitas.

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Catroulette.

We love cats. We take pictures of them, plenty. We post them on Facebook and Instagram and hope to get likes. We like other people's cat pictures too. There couldn't be enough cats in the world, we thought. We were wrong. 

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All our energy against battery caged chickens.

We take things seriously when it comes to stopping medieval practices. Cramming many chickens in too small cages is sadly still common practice, yet consumers are unaware. GAIA wants this to change.

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Don't eat sick liver.

Eating foie gras is eating sick liver. How come we all know this and still continue to eat these livers? Action needed to be taken.

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Never too old to learn.

Doing something really good for society is important. For instance: making pensioners happy, putting an important topic on the political agenda or making a client very happy. Consider all three done in this case.

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Fighting side by side with Jean Claude Van Damme.

Since Blood Sports, we always wanted to challenge Jean Claude Van Damme for a fight. Now we finally had the chance to fight side by side against cruelty cruelty in mink farms. 

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Let it all hang out.

You ever got kicked in the nuts. That f***ing hurts. But it's nothing compared to what piglets go through when they are castrated. Animal rights organization GAIA wants this to stop. And so do we.

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What’s in a name? Quite a lot, actually!

There’s quite a lot in a name, actually. So when it came time to develop a summer campaign for country’s biggest mobile operator, we decided to address the target group by name. All 8 million of them!

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Fries for everyone.

We believe there are certain rights in life. Things people shouldn't live without. Freedom of speech is one of them. We believe there should be a 'right to have a french fry stand' in each Belgian village. So we worked on that with Vandemoortele. French Frydom for everyone.

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Once upon a time, there was a new train station.

You think train stations are boring places? Think again: they can be creatively inspiring environments, literally bringing people together under one roof. We proved this for the inauguration of the new Antwerp Central Station.

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A Wolf? What? Where? When? Wow.

How can you make people seriously doubt truthfully recorded images? Images that are newsworthy, recorded by a well trusted national television in Belgium? By making a film saying the images are fake of course. We did exactly that. And they believed US.

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Forget Pamplona! Ride the CEO chair.

We love rodeos. Showing off our skills and staying on top of things… Guess what? We have finally found a way to combine our hobby with work: we invented a rodeo for our client Delta Lloyd: CEO Rodeo

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