The Red Cross has a difficulty in finding young blood donors.
2BE has a young warm-blooded audience.
Time for a special partnership.
We organized an exclusive premiere of Dracula's first two episodes in a mediaval castle. Only 99 seats were available to people who were willing to make the ultimate sacrifice... give their precious blood.
The action caught the attention of the media both on- and offline, putting the spotlight on 2BE's Dracula. Places went in no time and young blood flooded at the "sold out" premiere, making Red Cross a very happy and enthousiastic partner.
In the end, Dracula helped us to save lives. We bet he turns in his grave...