Brussels Airport is the ideal place to communicate in a qualitative environment to a maximum number of passengers leaving or coming back from European destinations. We wanted to demonstrate what human energy is all about in an innovative and entertaining way via a giant interactive wall.
This wall brings the brand promise 'You've got the energy' alive via an innovative technical treatment.
Hit the stars.
In order to extend the end of year magic, we developed 'Hit the Stars'. People passing by the wall were able to make the stars fly simply by touching them from a distance. This interactive technology was developed in collaboration with Brand First.
Add color to children's lives.
Electrabel is a proud supporter of SOS Children's Villages. To communicate this relationship we made an animation for the Energy Wall. People passing by brought a child's drawing alive.
The Electrabel / SOS Children's Villages Energy Wall was officially launched on April 4th 2013 by one of SOS's ambassadors Kim Gevaert.
What we got.
The energy wall at Brussels Airport succeeds in giving a positive feeling to the image of Electrabel. The collaboration between SOS Children's Villages and Electrabel is a proof of their social engagement.
We got positive press coverage and return by people who passed by the wall in Zaventem.