Mice suffer badly from wrinkles.

Over 600 000 mice are poisoned each year, during cruel tests and experiments in order to produce botox. Allergen and Ipsen are companies who import the product. Allergen being the one who is developing an animal friendly alternative. Ipsen isn't doing this, yet. 

Challenge.

A lot of people don't realize how much these animals suffer from Botox tests and experiments. We want them to ask their doctor more information and get the producers to search for more animal friendly alternatives.

What we did.

We made two eye-catching visuals which were used in magazines and also during the action that took place at Ipsen. During this action, GAIA activists dropped 2000 fake mice and needles at the entrance of the Belgian branch as a protest against the cruel tests they conduct on animals.

Ipsen is working on development of an animal friendly product