In July of 2011, Belgium was in shock. A young Belgian guy was assaulted because of his sexual preference. Massive outrage spread over social media.
Officially, there wasn't even an issue since nobody was aware of the seriousness of homophobe violence. Public opinion wasn't aware and there was a gigantic gap between the actual size of the problem and the official police figures: many victims don't press charges.
What we did.
In order to bring the violence under attention, we launched, together with Outrage! (the anti gaybashing movement), the "Gaybashing" app. This mobile app allows victims and witnesses to pinpoint the different locations where attacks took place. So even without officially pressing charge, we could map the serious problems and give the victims or witnesses a way to express themselves. A first step prior to officially pressing charges
We organized a round table debate debate where we invited key people from the gay community, important politicians and Brussels' police officers. In presence of national press, the problem was clearly brought under attention, solutions were sought and the app was presented.
What we got.
The round table debate resulted in a flood of media exposure. Almost each TV and radio station, national newspaper, online news sites and magazines covered the Gaybashing problem and presented the app. In less than a week, the app was downloaded over 1600 times and 122 reports of gaybashing were "mapped". Quickly afterwards, political measures were taken. Laws and sanctions were adapted and the biggest injustice against LGBT was taken seriously.
Shortly afterwards, the bashing app was launched in the Netherlands on demand of the local LGBT organization.