"Don’t wait for another life. Live this one to the fullest!"
That’s the message of the AG Insurance positioning campaign we launched last year. The reincarnated heroes of the first campaign wave were a couple of bears who went on a romantic boat trip and an ostrich who decided to buy himself a Harley.
For the second wave FamousGrey an AG put a family of giraffes on roller skates. No animals were harmed, no giraffe legs were broken during the shooting. It’s all CGI!