When you're in a bus or tram, you can do a whatever you want. You can read, put lipstick on, take pictures or knita scarf. That's so obvious, people tend to overlook this advantage. To underline this benefit we developed a nice activation that underlines the same benefit.
What we did.
We have put discount stickers on the inside of windows in over 600 busses and trams. For instance, when you make a picture of a 50% off sticker with in the background a shoe shop, you can actually win 50% off in that shoe shop. To participate you can upload your photo to our micro site or share it on Instagram.
It's a way to reward our customers, to attract new customers, and to associate public transport with the fun and leisure of our cities.