User services.

De Lijn has nearly 20 information services on Examples are: the arrivals at your stop, the timetable, realtime info, smartphone app, etc.

Awareness for these services is way too low. The better informed, the lower the barrier will be for a traveller to take bus or tram or the more confidence he or she will have in public transport. Higher awareness of these services results in more use of public transport.

What we did.

An eye-catching outdoor campaign on the most relevant spots: the bus stops. That way, we do not only inform travelers of the services of, but also passers-by.