Time is money. Literally.

More then 50% of Belgian entrepreneurs don’t have their income well enough insured. Not because they are not aware of the importance of financial protection but because they simply don't take the time to talk about the possibilities with a financial adviser. They rather spend their time growing their businesses or with their loved ones. And can you blame them ?


Delta Lloyd Life wanted to convince these busy entrepreneurs to have a talk with one of their financial advisors.

What we did.

We decided to put our money where our mouth is and launched The billable salestalk: come talk to one of our brokers and you can bill us for the time spent.

But… we took it even further. We announced the campaign with billable DM’s, billable prints and billable banners.

All media lead to the campaign website on which independents could arrange a meeting.