And that was hard to miss, as this rebranding campaign was the one of the biggest campaigns in the brand’s recent history.
We created a 45” TV and Cinema film, outdoor posters in all possible formats, a campaign website, a Metro cover-wrap, 4 radio commercials and some print ads.
Even De Ideale Wereld reported on our campaign, in their own well-known style :-)
The first fase of the rebranding is a pure feel-good, emotional, image campaign. By showing the positive effect our energy has on an entire house and it’s inhabitants, we invite people to enjoy energy in a new and better way. On more content-friendly media we explained the brand’s engagement for the future.
In a second fase, we will ge into depth on the concrete offers to prove the engagement.