The all-new Hyundai i40 has all the performance, reliability and style to mix it with the big boys of the middle-class automobile segment. The only thing standing in its way is a somewhat negative conception amongst consumers. But we put an end to all that.
Hyundai came to us with an awesome car – the all-new i40 – and asked us to park it in an overcrowded D-class segment. A segment filled to the brim with the likes of the Volkswagen Passat, Ford Mondeo and Opel Insignia. How to muscle in and overcome consumer prejudices against the brand? And demonstrate Hyundai’s rightful place in this prestigious list? Watch and find out!
What we did.
It was as clear as day to us that the only way to show consumers the overwhelming benefits of the Hyundai i40 was – well – to actually show them. By offering them a real, live test drive via www.i40.be.
What we got.
What can we say? 50% of all traffic to www.i40.be was directly linked to our campaign. A campaign which, incidentally, won us the Belgian Creative Automotive Ad Award for best TV ad in 2011. And the results for Hyundai? Our head-turning, out-of-the-box TV campaign definitely placed Hyundai in the driver’s seat and positioned them as a fully fledged player in the middle class segment.