Belgium's most famous concert venue Ancienne Belgique celebrates their 35th anniversary. Jupiler, one of their most loyal partners, asked us to think about a campaign marking this event. Together with AB and Jupiler we decided to make special Jupiler cans and a documentary which would be broadcast on tv and on www.bestofbelgium.com
Best of Belgium.
Jupiler and music have always been connected. Jupiler wants to pay tribute to AB by capturing its rich history of 35 years into 35 unique cans. A special can for each year branding a big name from that year: the 'Best of Belgium' from Arno to Zita Swoon.
For the documentary, the first FAMOUS production, AB and Famous started of by selecting 15 of these 35 artists who marked AB's history. We wanted to visit them, not for a traditional interview but for something new and refreshing. We found a band that didn't know anything about the Belgian music scene and put them in a camper. The London band 'Is Tropical' travelled through Belgium. During three weeks they were followed by FAMOUS productions and met all those artists, resulting in three documentaries