Ok, we slightly exaggerated. But it was a nice way to launch the Ketnet Jr. app, a brand new app that is specially designed for small children.
Last week Ketnet launched Ketnet Jr., a new subbrand for toddlers. Next to a range of dedicated television shows crafted for this young audience Ketnet Jr. also developped an app. With this app they discover the world in a fun, safe and educational way together with their favourite television characters. In addition to televison content they can play fun games.
Our campaign worked immediately. Within the first day, the Ketnet Jr. app was ranked number one in the App Store.