When Delta Lloyd Bank had to change names after its acquisition by Anbang Insurance Group, Nagelmackers was the chosen new name of the personal and private bank. A famous name once required by Delta Lloyd Bank. How could we reignite this brand?
As said earlier on our website, Saint Wivina was known for reigniting extinguished candles. Really, we don't make this up. So for us it’s pretty normal to reignite extinguished brands in our Wivina building.
We created a new corporate identity, a launch campaign and had fun whilst doing it.