“Frietjes van de frituur” are a real Belgium tradition that everyone deserves to enjoy during “de week van de friet”. But what if you can’t make it to the frituur?
What we did.
To prove that really everyone deserves fries during this week, we delivered fresh fries to fishermen who’ve been away from home for weeks. Real fishermen’s frie(nd)s.
We added a website where people could nominate their friends or family’s who also aren’t able to go to a “frituur” themselves during Week van de friet. So we made sure they could enjoy their portion of Belgian fries.
Because nothing says ‘we care’ more than fresh fries.